How to properly promote a loyalty program through your resources
In this article, we give some tips on how to properly promote a loyalty system after its implementation in a business.
Use newsletters
Your company probably already has a customer base with whom you have interacted in the past. Use their contacts to inform about additional bonuses, promotions and discounts that users can get by using the electronic loyalty card. The ideal tool for this purpose is the organization of mass mailings via E-mail, SMS and messengers.
For optimal results, be sure to list the benefits that the customer will receive by joining the loyalty program, add a call to action and post a link to receive a virtual card. By the way, using EfirCards, you can issue a link with the famous image of Apple Wallet and Google Wallet, since our cards are easily added to these wallets, which will add a few more percent to the conversion.
If the loyalty system is complex and multi-level, the mailing should be divided into several messages so as not to overload customers with information. It is optimal to work in the "one message - one thought" format. Theses, for example, can be:
- Benefit - how much the client will save after issuing a virtual card. This should be the main argument.
- Convenience - no need to download additional programs.
- Speed - issuing a card will take no more than a minute.
It is enough to repeat mailings once every 3-4 months.
How it works
Post links to all available resources
Brands often use multiple channels to communicate with customers: website, social media pages, and messengers. The same sites can be used to promote a loyalty program.
To be successful, follow a few basic rules:
- Only post direct links to the card.
- Describe in detail the benefits the customer will receive.
- Explain to your audience how your loyalty system works.
- The ideal option is to make an additional section on the website where everything will be described in detail.
- Create instructions for staff who will answer customer questions related to the loyalty program.
Add QR code to offline points
Your company's offline visitors should also have access to quick access to discount cards. To do this, for example, in the checkout area, you can place stickers and advertising posters with a call to action and a QR code for quick card processing, and restaurants and cafes can alternatively use menus and table tents.
While waiting for service, the client will most likely notice information about promotions, and if he wishes, he will be able to issue a discount card on his own. And to achieve maximum results, train employees in sales skills and motivate them to convince guests to take advantage of the loyalty program.
A loyalty program is an effective tool that allows brands to attract new customers and retain existing ones. But in order for it to start performing its functions, first of all you need to focus on its promotion. It does not require a lot of resources or financial costs - just follow the recommendations that we have described in this article.
