What are electronic loyalty cards?
Electronic loyalty cards are a more convenient analogue of outdated plastic cards. The customer can download them to their smartphone, add them to Apple Wallet or Google Pay, and then easily use them when paying in your offline and online stores.
How to issue electronic cards
Issuing electronic cards is much easier than plastic cards. The meaning here is as follows: the client follows the link, fills out a short questionnaire and downloads an already active discount card. You can distribute links in various ways, for example:
- Post a QR code in the checkout area or on table tents.
- Add a banner on the site.
- Make a newsletter according to the customer base: in messengers, social networks and e-mail.
- Set up targeted advertising in social networks.
- Print brochures and send them with online orders.
The main thing is to correctly convey to the consumer the value of the loyalty program and the benefits he can receive.
In the future, to use the electronic card, the customer will only need to show the QR code to your waiter or salesperson before making the payment.
How it works
What does an electronic card look like?
Appearance matters. In EfirCards you can create an individual design of an electronic card: choose the color, fonts, background, add your own logo and other branding objects. All this will make the map known and attractive. In the future, you will be able to easily change the design, for example, when preparing thematic promotions. A virtual card, like a plastic one, has two sides:
- Front - this is usually where key information is placed, such as the company logo, discount amount, QR code, and customer name.
- Reverse - can contain the physical address of the store or restaurant, phone number, link to the site, social networks and messengers.
All Efir loyalty cards can be added to Apple Wallet for iOS and Google Pay for Android. Most likely, your customers already use these applications for online and offline payments, so they will always have a discount card at hand.
Push and geo-push messages
For owners of electronic discount cards, you can organize the sending of push messages — short pop-up messages that are visible even when the smartphone screen is locked. According to statistics, the opening rate of push messages is 90%, which makes them an extremely effective marketing tool.
Push can be used for various purposes. For example, to inform customers about upcoming promotions, discounts, events and other brand activities. At the same time, the cost of such messages is many times lower than sending newsletters via SMS and messengers.
Geo-push messages are the same push-messages, only with reference to geolocation. They are automatically sent to customers who are near your store or restaurant, and most often contain an advertising appeal that motivates them to visit the business. Recently, Geo-push is gaining more and more popularity, as it allows you to significantly increase traffic in retail outlets.
Using the capabilities of EfirCards, you can easily launch one-time push notifications or set up automated push and geo-push sending for your customers.
Integration of loyalty cards with CRM and cash register
All Efir cards can be integrated with the CRM system and cash registers. This is convenient, because with this approach, the calculation of bonuses and points is fully automated, and your employees do not have to spend time entering any data manually.
Automation will also benefit your customers, because after each transaction, they will be able to instantly receive push notifications about the accrual and withdrawal of bonuses. On the one hand, this will increase the transparency of the loyalty program, and on the other hand, it will give customers motivation to buy more, because they will see a real benefit.
Virtual discount cards not only replace outdated plastic cards, but also open up new opportunities for companies to promote loyalty programs and communicate with customers.
In addition, thanks to the integration with Apple Wallet and Google Pay, they are much more convenient to use, because the user does not need to download any additional electronic wallets - all interaction takes place in a familiar and comfortable interface.
