Electronic cards in the Telegram chatbot
The chatbot allows you to implement a loyalty system without issuing cards or ordering the development of a separate program.
Telegram chatbot
Chatbot in Telegram helps companies interact with the audience: it answers frequently asked questions of customers, provides important information and informs them about upcoming promotions, discounts and events. On the other hand, it saves marketing costs, because all mailings through the bot are completely free.
Today, thanks to the advanced capabilities of EfirCards, it is easier than ever to launch your own Telegram bot for a loyalty program. You won't even need financial investment or programming skills. Just follow the instructions that we will describe in this article, and if you have any problems, contact our support team.
Features of the Telegram bot in EfirCards
Let's start with the fact that Telegram is one of the most popular messengers. Most likely, it is installed on the smartphone of every second of your customers, which makes using a bot very useful. With the help of such a tool, your buyers will be able to:
- Instantly and at any time of the day, find out about the balance of accumulated bonuses or cashback.
- Study the conditions of loyalty programs.
- Issue a virtual discount card.
- Use a bonus card without an electronic wallet.
- See store addresses.
- Receive notifications about current promotions and offers.
From a business point of view, using a bot looks no less attractive. After all, it significantly reduces the operational burden on the staff — your employees will not have to answer the same type of customer questions, and it also opens up opportunities for conducting general and segmented advertising mailings.
How to create a Telegram bot in EfirCards
Use this step-by-step guide to create a Telegram bot for your company right now:
- Open the messenger, enter @BotFather in the search and open the first chatbot from the results.
- Press the "/start" button.
- Select "/newbot" from the suggested list of commands.
- Enter the name of your bot. This will most likely be your brand name.
- In English, enter the appropriate username, which must contain the word "bot".
- Next, you will receive a message with a link to the created Telegram bot and an API token.
- Go to EfirCards and open the Create Chatbot section. Enter the API token obtained in the previous step in the appropriate field to connect the bot to our system.
- Complete the settings: upload a logo, write a message, specify store addresses.
If necessary, activate the automatic sending of push messages to customers, with an invitation to register in the chatbot. - Save the changes.
How to make Telegram mailings in EfirCards
In the EfirCards service, companies have access to regular Telegram newsletters and event newsletters. In the first case, you can create a message on any topic and send it to all customers or only to a specific segment of the audience.
Event newsletters work differently. They are configured and sent to customers automatically when specific events occur. For example, after each transaction, after the expiration of the discount card, accrual of bonuses or when the buyer is near your store (geo-push).
One of the advantages of Telegram newsletters is that they are completely free. Therefore, you can build unlimited communication strategies with your audience without financial investment.
