Push notifications
Using the EfirCards service, you can set up and send free push notifications to your customers
What are push notifications?
Push notifications , or simply pushes , are short pop-up messages on the smartphone screen that can be seen even on a locked device. According to the latest analytical data, the openness of such messages reaches 90%, and the clickability is 7 times higher than Email, which makes them an effective marketing tool in most areas of business.
Using the capabilities of EfirCards, you can easily send mass push messages or set up Geo-push to inform customers about current loyalty programs and motivate them to shop more often. Let's talk about exactly how it works.
Push notification tasks
Push notifications have a length limit of only 10 to 100 characters, and this format suits most users.
To read your message, they do not need to spend a lot of time or be distracted from current affairs - the interaction takes place literally on the go, which is quite convenient. Nevertheless, pushes solve a number of important business tasks :
- Attract customers' attention and increase their engagement.
- Improve communication with the audience.
- Increase the traffic of online and offline stores.
- Increase conversion.
- Increase the number of sales.
Using the EfirCards service, you can set up and send free push notifications to your customers . To do this, follow a simple instruction:
- Log in to EfirCards.
- Go to the Push Notifications section. Here you can view the history of sent messages or create a new one. In the second case - select "Create push".
- Customize the message: enter the name of the newsletter, indicate which cardholders it will be addressed to, select the audience segment and write the text of the message.
- Click the "Send" button.
Geo-push settings
In addition to regular pushes, in EfirCards you have the opportunity to configure event geo-push messages. Here's how it works: you enter the addresses of your outlets and the system tracks your customers' GPS locations. When the user is near your store, a push message will be automatically sent to him with an offer to visit the establishment.
You can increase the effectiveness of geo-push with various loyalty mechanics. Motivate customers to come to the store by offering them additional discounts, bonuses or increased cashback on certain groups of products.
