Types of electronic loyalty cards
Check out the available types of virtual loyalty cards and choose the one that suits you best
It is important for companies to broadcast profitable benefits
Drive repeat purchases and keep customers from switching to competitors. For this, they create reward systems - loyalty programs.
Systems of discounts and bonuses, loyalty cards for regular customers help the brand to win the trust of the audience, improve its image on the market and stand out from the competition.
To build a business loyalty system, it is necessary to choose its mechanics taking into account the goals and objectives of the company.
The majority of consumers use discount and accumulative bonus cards, as well as cards with cashback - these are 93%, 83% and 77% of buyers, respectively. On average, one family has 17 loyalty programs.
Types Of Electronic Loyalty Cards Available In Our System
The discount loyalty program provides a fixed discount on the company's products. The client receives a virtual discount card of the brand — and thanks to it, makes purchases at a reduced price.
As part of this loyalty system, the company can raise the customer's status, increase the discount percentage and provide more bonuses in response to increased spending.
This loyalty program assumes that part of the purchase amount from the brand is returned to the client's account with points. As a rule, bonuses can be debited for subsequent purchases equivalent to money at the set denomination.
Sometimes small companies use a simplified version of the bonus system - accumulative stamp cards. Every time a customer makes a purchase, he scans his card, which is stamped. Having accumulated the required number of stamps, the buyer receives the product for free or at a discount. For example, in a coffee shop, after buying five cups of coffee, the sixth drink is free. Companies that sell subscriptions for a fixed number of visits can also use this type of card. At each visit, one stamp can be marked on the card.
Change e-card templates to suit yourself
You can choose the structure of the information that will be placed on the map. This can be information about the bonus balance, level or amount of the guest's discount. Also, you can change the background photo, logo and choose how the information from the card will be read using a barcode or QR code at any time.
Information can be quickly changed, so your guests will always be aware of all news, promotions and special offers.
On the back of the card, you can specify the conditions of the loyalty program, addresses, contacts or links to the institution's pages in social networks. This makes information more accessible, eliminates the need to search for the necessary information about the institution on the Internet.
Combine all marketing in one service: collect feedback, customize mailings and track performance.
how it works
Differences between electronic cards for Apple Wallet and Google Pay
The appearance and functionality of the front side of the virtual cards for Apple Wallet and Google Pay are almost the same. The difference is only in the location of the logo of the company that issued the card.
Those who use the Apple Wallet app for iOs are also in luck. Their electronic bonus cards will have a reverse side . Text fields are usually placed on it. Any information placed in these fields becomes active. For example, a link to the company's website or a phone number. The client simply clicks on the link and goes to your site or clicks on the contact phone number and makes a call.
In addition to the logo, you must also upload a background image to the program. Each operating system will have its own image and logo size requirements. Nearby you can see the recommended settings for the background image and logo. Familiarize yourself with them and it will be easy for you to choose graphic images for changing the design of electronic cards.
