Analytics
Using the capabilities of EfirCards, you can analyze the effectiveness of loyalty programs
Advantages of analytics
Not all loyalty mechanics work equally well. Some of them can show impressive results, while others simply waste the advertising budget and do not actually bring any benefit. In order to understand the strengths and weaknesses of their loyalty program, it is very important for companies to use analytics tools . They help:
- Collect data on the operation of various mechanics and discount cards in the form of numerical values.
- Process and structure this data.
- Find patterns and predict results.
Thus, brands have the opportunity to make more accurate management decisions based on real data and increase the effectiveness of loyalty programs with minimal expenditure of time and resources.
Analytical tools in EfirCards
Using the capabilities of EfirCards, you can analyze the effectiveness of loyalty programs in terms of each type of virtual cards used. For this:
- Log in to the system and go to the "Analytics" section.
- Choose the desired card template: discount, cashback, stamps or all at once.
- Specify the desired time interval.
In response to the request, the system will generate graphs for you with detailed analytical information relevant for the current moment or for the selected period.
Here you can see:
- How many cards were issued during the period in dynamics.
- The number of completed transactions for each pattern.
- The amount of transactions for each type of card for the selected period.
Use this data to evaluate the effectiveness of discount cards, test different approaches and mechanics, and find optimal ways to encourage your customers that will be beneficial for the business on the one hand, and interesting for the target audience on the other.
