Development of chatbots for loyalty programs in Telegram, Viber, Whatsapp
With a chatbot, you can provide customers with instant interactive communication, automatic bonus accrual, and personalized offers delivered directly to their smartphone.
Chatbot for loyalty programs in Telegram, Viber, Whatsapp
In today's business, where customers expect instant access to information and a personalized approach, traditional loyalty programs are losing their effectiveness. Plastic cards have given way to digital solutions, and mass mailings to individual offers. The best tool for customer retention and engagement has become a smartphone, namely a loyalty program chatbot in popular messengers. With a chatbot, you can provide customers with instant interactive communication, automatic bonus accrual, and personalized offers delivered directly to their smartphone. If you are striving for automation and improving the quality of services, you need to order a Telegram (Viber, WhatsApp) chatbot for your loyalty program.
We understand that customer loyalty and trust are the foundation of a successful business, and we offer an innovative approach to managing discount programs. Our team will develop a Telegram, Viber or Whatsapp bot for you, with which your loyalty system will be available 24/7, personalized and will work for results.
Why do you need a chatbot in a loyalty program?
A chatbot is a virtual assistant that interacts with a customer in a familiar environment, such as messengers. A Telegram bot in a loyalty program allows you to automate key stages of customer interaction:
- display of bonus and cashback balance in real time;
- review of program conditions;
- quick issuance of a virtual discount card;
- using a bonus card without physical media;
- receiving notifications about promotions and offers;
- search for the nearest stores or points of sale.
For the client, bots in Telegram and other messengers are easy to use and the service is available 24/7. For the business, they reduce the workload on staff, increase repeat purchases, and enable automated personalized communication.
How does the Telegram chatbot work in the loyalty program?
A chatbot becomes a digital assistant that helps the user interact with the loyalty system without the need to install additional programs or contact support. In the messenger – be it Telegram, Viber or WhatsApp – the client can register, find out about available bonuses, receive personal offers, participate in promotions or exchange points for prizes.
The algorithm usually looks like this:
- User registration – telegram or viber bot recognizes the client by phone number or ID, offers to log in and fill out a profile.
- Accrual and display of bonuses – after making a purchase or performing certain actions, the client instantly receives points, which are displayed directly in the dialog.
- Personalized offers – the bot uses data about the customer's purchases and preferences to send relevant promotions and discounts.
- Feedback and support – the bot can answer frequently asked questions, accept complaints, and redirect complex requests to an operator.
- Game mechanics – raffles, wheels of fortune, mini-quests – all of this increases engagement and makes participation in the loyalty system interesting.
This approach makes interaction with the brand as convenient, familiar, and lively as possible.
In our EfirCards program, the chatbot not only automates basic processes, but also expands the capabilities of the discount program: it can create digital bonus cards, send personalized messages and promotions, take into account customer behavior for precise targeting, and also easily integrates with POS systems and CRM.
Thanks to the built-in AI mechanism, a chatbot in Telegram or Viber can recommend products or services depending on the user's preferences, which makes interaction with the brand truly intelligent and effective. And if you need non-standard functionality, we will develop a completely unique solution for you, adapted to the tasks of your business.
Who needs to order a chatbot for a loyalty program?
Loyalty bots are used in a wide variety of industries, from retail to hospitality. Automating customer interactions and personalizing loyalty programs can bring tangible benefits to both small and large businesses. Let’s take a look at how it works in practice – from the perspective of a customer and a business owner.
- Retail. The buyer scans the QR code in the store and immediately receives a message in the messenger with a greeting, a personal offer and bonuses. The TG chatbot collects data on purchases, sends reminders about unused discounts and motivates repeat visits.
- HoReCa (restaurants, cafes, hotels) . After visiting a restaurant, the customer receives a message with thanks and a bonus in the form of a dessert on the next visit. This will increase the return of guests and allow you to focus on “quiet” hours when you need to attract traffic.
- Beauty salons . After a haircut, the bot reminds you of the next appointment in 3 weeks and offers a discount on coloring. This reduces the number of missed visits and increases the average check due to cross-selling.
- Fitness clubs, yoga studios, wellness centers. In Telegram/Viber, the chatbot sends notifications about classes, counts attendance, accrues bonuses for regularity, and gives personal recommendations. The bot becomes part of the customer experience and helps form the habit of returning, increasing subscription sales.
- Food and goods delivery services. After each order, the Telegram chatbot accrues points, promo codes, or a discount for the next purchase. The frequency of orders increases, and a quick feedback tool appears.
- Car services, car washes, tire fitting. A loyalty program bot can remind you of the next maintenance, offer additional services, and keep track of service bonuses. This helps automate communication and build a stable customer base.
Any area where customer loyalty and repeat sales are important will benefit significantly from implementing a chatbot. And if you need special logic, we will develop completely unique functionality taking into account all the features of your business model.
How to create a bot in Telegram for sales within the loyalty program
Unlike traditional methods – paper cards, email newsletters, and push notifications, which are often ignored, a chatbot in a messenger provides a quick and personalized dialogue “on the job”.
It is important that the chatbot becomes a truly useful tool and brings real profit, and not just implement it as another communication channel. Therefore, before developing a chatbot for a discount program, it is necessary to competently build customer interaction scenarios.
- Start from the client's needs, not the interface. First of all, you need to think about what questions the client asks most often and what he should have at hand.
- Create scenarios around triggers, not dates. It is important that the Viber (Telegram, WhatsApp) chatbot reacts to actions: purchase, absence of visits, accumulated points, cancellation of the service - and automatically launches the desired message chain.
- Maximize the client's interaction with the bot: less text, more benefit.
- Warm up, not just inform. Scenarios should not only show the balance of bonuses, but also stimulate behavior - return, recommendation, upsell, repeat purchase.
- Test and refine. Effective Telegram chat bots are not just “set it and forget it.” Audience behavior is constantly changing, so scripts need to be regularly adapted based on analytics.
Before you create your bot in Telegram, you need to understand the main thing - a chatbot should speak the customer's language, help, not annoy, and become a natural part of the digital service. If you want to order a chatbot for a loyalty program from us, our specialists will analyze your audience behavior, business goals, type of sales and loyalty system to build a scenario that really works.
Before creating a Telegram bot, together with the customer we:
- we determine key entry points into the bot (purchase, visit, subscription, etc.);
- we formulate triggers and message chains that attract and return;
- we think through the logic of segmentation and personalization;
- We make interaction with the bot simple, fast, and native.
As a result, you get not just a bot, but a loyalty tool built into real customer behavior and business objectives.
Where to order a chatbot for a loyalty program?
If you are thinking about how to create your own bot in TG (Viber or WhatsApp), you can use our ready-made platform EfirCards. In addition to integration with a chatbot, it includes a number of key functions: user registration, accrual and write-off of bonuses, integration with CRM and POS systems, analytics, mailings and much more. This approach allows you to save time and resources at the start, while receiving a fully working product.
The second way is to develop a Viber/Telegram or WhatsApp chatbot individually. We will create it from scratch, based on any messenger, taking into account the specifics of your business, loyalty program goals, scenarios, appearance and integrations. This solution is ideal for companies that value full compliance with internal processes and visual identity.
Whichever path you choose, with the EfirCards team you get not just technology, but a working customer return tool with which your loyalty system becomes digital, effective and convenient for both business and customers.
FAQ
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In which messenger can you create a loyalty program chatbot?
We develop chatbots for popular platforms – Telegram, Viber, WhatsApp. Upon request, we can connect several messengers simultaneously, providing a single logical interaction scenario through omnichannel solutions.
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How long does it take to develop a chatbot for a discount program?
The timing depends on the complexity of the scenarios and integrations. If you use our ready-made EfirCards platform, we will implement a chatbot into your loyalty program in a couple of days. If you need unique functionality or deep integration with CRM, cash register or ERP, the project will take an average of two months.
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Do you help write scripts for the bot?
Our analysts and marketers study the specifics of your business, target audience, current discount program mechanics, and develop effective scenarios aimed at customer retention, increasing repeat sales, and automating service.
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How much does it cost to develop a chatbot for a loyalty program?
The price of a bot for a discount system depends on the complexity of the scenarios, the number of integrations (CRM, cash register, email services) and supported channels, the need for an individual UI, and the logic of accruing bonuses.
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Is it possible to collect customer feedback through a bot?
The bot can collect ratings, comments, complaints, suggestions, automatically segment feedback, and even route it to the right managers or CRM. This is a convenient way to monitor service in real time and respond quickly to problems.
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Can I modify the bot after implementation?
As part of individual development, we create a flexible architecture to which you can add new scripts, additional integrations, automatic mailings, and new messengers.
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Do you provide technical support after launch?
Our team supports individual projects both at the launch stage and after it. Support includes bug fixes, UX changes, consultations, and script updates to business changes. Both one-time improvements and long-term technical support with a subscription are possible.
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What to do if your audience is not active on Telegram?
We will help you assess the benefits of your target audience and suggest the optimal channels – for example, WhatsApp or Viber. It is also possible to create an omnichannel solution, where the bot works simultaneously in several messengers, and you manage everything from a single interface.
