Development of a personal account for a loyalty program client

The presence of a loyalty program is already an indicator of customer orientation. But to make it as effective as possible, it is necessary to give the client something more than just a discount or bonus. For example, a personal account of a buyer who participates in the bonus program. This is a space for interacting with the discount program, where bonuses, personal offers, purchase history and direct communication with the brand are stored.

EfirCards team is ready to develop a personal account for the website or application of your individual discount program, as well as for those who use our EfirCards service. You will receive a well-thought-out, modern tool that exactly matches the tasks of your discount system, the visual style of the company and the expectations of customers. With us, the personal account of a loyalty program participant will become not only an additional option, but its logical continuation, if you strive to build systemic, long-term relationships with customers.

The personal account of the loyalty program client is a separate interface through which the participant receives direct access to his account in the loyalty system. Here he can see his accumulated bonuses, manage personal settings, receive current offers and participate in promotions from the company. The purpose of developing the Personal Account is to make the process of participating in the bonus program transparent and as simple as possible.

A modern customer account should be part of a company’s overall digital ecosystem, so it usually integrates with internal systems – such as CRM, sales accounting, and marketing tools. This ensures data is up-to-date and personalized communications, while the discount system works 100%.

The ideal Personal Account of the loyalty program should be:

• fast and stable, so that the client can instantly receive all the necessary information;
• convenient and understandable – with a simple interface, navigation and adaptive design for different devices to minimize the number of actions to complete tasks;
• personalized, i.e. taking into account individual customer preferences, purchase history and activity in the program;
• integrated – to work in a single digital space with other business systems, ensuring data relevance and process automation.

A personal account for a participant in the discount system should become a powerful tool for building long-term relationships with customers, improving the quality of service and creating a unique user experience.

The account should provide the client with full control over their participation in the program, and the business should provide data for analytics and new points of interaction. Let's consider the basic and most popular functionality that we recommend implementing in the Personal Account of the bonus system client and can develop for you.

• Balance and history of accruals/deductions. The client can check the number of accumulated points, their usage history, transaction dates and accrual details at any time. This strengthens trust and makes the loyalty system transparent.
• Individual offers and promotions. Personalized discounts, greetings, special offers based on purchasing activity - all this is reflected directly in the account. This approach increases engagement and encourages repeat purchases.
• Electronic cards and QR codes. Virtual customer discount and accumulation cards, available by QR code or through a mobile application, can be used when making purchases, activating bonuses, or participating in promotions without the need for physical media.
• Integrations. The loyalty program client's personal account can be connected to mobile applications, email and SMS newsletters, CRM systems and external APIs. This provides centralized data synchronization and a single digital ecosystem for customer loyalty management.
• Profile settings, feedback and chatbots. The ability to edit personal data, subscriptions, message channels, as well as send requests or receive support via the built-in chatbot in Telegram or the web interface.

The personal account of a buyer participating in the discount program can be expanded through custom modules and integrations. This allows you to not only stand out among competitors, but also to adjust as precisely as possible to the business processes and expectations of the target audience.

• Gamification increases engagement and turns participation in the program into an interesting process (points for activity, participation in quests, achieving levels, completing tasks, and other game mechanics).
• Referral system, within which clients can invite friends, receive bonuses for registration and purchases using their code. Through the account it is convenient to track results and manage invitations.
• Segmentation and adaptation of the interface to different types of customers – new, regular, VIP. Each segment receives individual offers, interface style and program conditions.
• Statistics and achievements with progress visualization: how much is left until the next level, how many bonuses have been spent, how often the customer makes purchases. This motivates continued participation and strengthens loyalty.
• Integration with Apple Wallet/Google Pay/NFC makes it possible to store digital loyalty cards in smartphone wallets, use them for in-store authorization, and receive push notifications directly.
• Personalized push, email, and SMS notifications that are generated based on customer behavior: recent purchase, points expiration, offer of the week, etc.
• Interactive recommendations based on purchase history and preferences.
• Integration with POS and cash register systems to update balances and record customer activity in real time.

Creating a Personal Account for a loyalty program client means not only designing the interface, but also completely transforming the customer experience. We approach this in stages, taking into account business goals, industry specifics, and the logic of existing processes.

• Analysis of the business and goals of the loyalty program. Before developing a Personal Account for a discount program client, we delve into the specifics of your company: we study the sales model, target audience, mechanisms of the current or planned loyalty program. We determine the tasks that the development of a Personal Account for a loyalty program site should solve. The result of this stage is the technical specifications and architecture of the future solution, with a focus on maximum value for the client and operational efficiency for the business.
• Interface prototyping. Next, our specialists form the structure and logic of the user journey: how the client will enter the account, what sections they will see, how they will interact with bonuses, offers, cards and messages. Then they create an interactive prototype where you can test the future product before the start of development. At this stage, it is easy to make changes and achieve the perfect UX.
• Backend and frontend development. Frontend developers implement the programming code for the user interface of the Personal Account, through which the client interacts with the loyalty program. It should be fast, adaptive and intuitive, especially on mobile devices. The backend specialist configures the logic of data processing: transactions, accruals, mailings, segments, integrations. In order to create a Personal Account for a bonus program, we use a modern technology stack (React, Node.js, Laravel, Vue.js, etc.) and lay down a scalable architecture so that the account can grow with your loyalty program.
• Integrations with other systems. The cabinet is connected to loyalty programs, CRM, SMS and email newsletters, cash registers, mobile applications, chat bots, and other external and internal systems.
• Testing. Before launching, the loyalty program user's Personal Account undergoes comprehensive testing - both automated and manual. The correctness of the functionality, stability under high loads, display on different devices and in different browsers, and data transfer security are checked.
• Implementation and support. After final approval and upload to the server, we implement the office into the working environment. We stay in touch and provide technical support, performance monitoring, updates and refinements as needed.

The EfirCards team offers the development of a Personal Account for loyalty program participants as an additional module to the EfirCards system - an ideal option for those who already use our platform and want to expand the possibilities of interaction with customers. If you need a completely individual system, we can develop a turnkey Personal Account, taking into account all the features of your business and the objectives of the loyalty program.

We know how to create a Personal Account for a loyalty program, which will become part of an effective digital ecosystem of the company. For many years, our team has been creating convenient, scalable and functional solutions for various industries and business models. We offer an individual approach to each task, reliable technical support and assistance at all stages.