Development of electronic discount loyalty cards for Apple Wallet, Google Pay
If you need your own unique program with an individual design of discount cards and a set of features, we can develop a custom product taking into account the specifics of your business.
Electronic discount cards for Apple Wallet and Google Pay
Electronic discount cards for Apple Wallet and Google Pay have become the modern standard for loyalty programs. They open up new opportunities for businesses, while classic plastic cards are gradually becoming a thing of the past due to inconvenience for customers, inefficiency in terms of analytics and fixed production costs. Loyalty cards in wallets are stored directly on the smartphone, integrated with digital communication channels, allowing brands to flexibly manage loyalty programs in real time and form a closer digital connection with the customer.
The EfirCards team has developed a platform that allows you to quickly create virtual cards online for various loyalty systems with customization for your brand. But if you need your own unique program with an individual design of discount cards and a set of features, we can develop a custom product taking into account the specifics of your business.
What are Apple Wallet and Google Pay virtual cards?
Virtual discount cards are digital analogues of the usual plastic loyalty cards that are added to mobile wallets like Apple Wallet or Google Pay. They allow customers to conveniently participate in loyalty systems using only a smartphone, which, unlike a physical card, is always at hand.
Electronic loyalty cards for businesses are:
- Discount - they determine a percentage or fixed amount of a personal discount, depending on the category of goods, purchase volume, or current promotions.
- Bonus accumulation cards for businesses allow you to collect bonuses or points for each purchase, which can then be used to partially or fully pay for subsequent orders.
- Club or status cards , which determine the client's level (Silver, Gold, VIP, etc.) and provide access to exclusive offers, privileges and personal service.
- Cashback cards return part of the funds spent back to the client's account in the form of virtual currency or bonuses.
- Gift cards are used to charge and debit a certain amount that can be spent on goods or services.
- Stamp cards work on the principle of accumulating stamps for each visit or purchase. Upon reaching a certain number of stamps, the customer receives a bonus or discount.
- Combined - these cards combine several incentive mechanisms: discounts, points, personal offers.
Modern electronic discount cards support dynamic data updates and are displayed in the smartphone interface in the bank or discount card section. Moreover, their design can use the brand's visual identity. For example, the EfirCards platform allows you to choose a background, add a logo and an active link to the company's website or social network.
How do I download discount cards to my phone?
On the EfirCards platform or in an individual loyalty program, the business owner generates a unique link or QR code to install an electronic card and sends it to the customer via SMS, email, messenger, website or offline point. The customer installs the card in Apple Wallet or Google Wallet. These are built-in applications in smartphones on Android iOS, so before adding discount cards to the wallet, there is no need to download a separate loyalty card application.
When making a purchase, the customer presents the card on their smartphone or uses their phone number to automatically apply a discount, accrue bonuses, cashback, or stamp. All key information - balance, status, personal offers - is displayed directly on the card and updated in real time. As part of an individual project, you can not only develop a Personal Account or a mobile application, but also integrate them with the card so that the customer can see a detailed history of transactions and all bonus cards in one application.
What opportunities do online discount cards open up for businesses and customers?
Electronic discount, rebate, and interest-bearing cards integrated into the wallet open up new opportunities for businesses and significantly simplify access to the loyalty program for customers.
- Increased engagement and repeat purchases. Push notifications, built-in geolocation, and reminders in the smartphone interface encourage active customer participation in promotions and special offers, increasing the frequency of repeat purchases and strengthening loyalty.
- Reduced operating costs. The absence of the need to print, transport and distribute plastic cards significantly saves the company's resources. All changes to the terms of promotions, balance, card appearance and contact information can be made instantly and centrally, without wasting time and money on the production of bonus cards.
- Flexible personalization and dynamic content. A digital loyalty card allows you to segment your audience to display unique content for a specific category of customers (personal promotions, birthdays, bonus balance). This helps build targeted, effective communication.
- Integration with other systems. You can order discount cards for the store that synchronize with CRM, email/SMS marketing automation systems, analytics , and mobile applications, providing end-to-end analytics and campaign effectiveness monitoring.
- Security at the level of Apple and Google. Electronic cards work on the secure infrastructure of Apple and Google, which eliminates the risks of forgery or data loss.
- Convenient distribution. Use QR codes and links, email and push notifications for the most convenient and fast distribution of cards among customers.
- Automatic notifications and reminders. With a virtual card, the user receives push notifications about new promotions, balance changes, new product arrivals or the expiration of an offer - automatically and exactly when it is relevant. With an electronic card, the client does not forget about bonuses and returns to purchases more often.
- A single and intuitive interface. All information about discounts and savings is structured and visually presented in a convenient and familiar smartphone interface.
- Easy to use. It takes just seconds to add a card to your iPhone or other smartphone. It's always at hand - no need to carry a plastic card or enter data manually.
- Environmental friendliness. Refusal of plastic media demonstrates the company's concern for the environment and meets the expectations of modern consumers.
- Increasing brand awareness. The constant visual presence of the card in the wallet strengthens brand associations, and the custom design of discount cards helps to form a sustainable company image.
Which virtual cards are suitable for different types of businesses?
The choice of digital loyalty card type depends on the specifics of the business, frequency of customer interaction, average check, and customer retention strategy.
- For retail, restaurants, cafes and service companies, simple and transparent offers are appropriate, so it is better to implement classic online discount cards. They stimulate rapid sales growth through direct price reduction and attract customers looking for a benefit.
- For e-commerce, fitness clubs, beauty salons, and travel companies, bonus and accumulation cards are the most relevant. They help form long-term relationships by encouraging customers to accumulate bonuses that can be used later.
- For electronics stores, car service centers, and other companies with regular large purchases, cashback cards are suitable, motivating customers to return and increase the average check.
- Club and status cards are relevant for premium hotels, restaurants, fitness clubs, and wellness centers. They create a sense of exclusivity and encourage customers to upgrade to a higher level of service.
- Gift cards are widely used in retail, restaurants, spas, and educational centers . They are convenient for both attracting new customers and increasing sales during the holiday season.
- For coffee shops, small restaurants, beauty salons and services with regular visits, visit cards are effective. The extremely simple system makes it easy to motivate customers to get another stamp for their loyalty card in order to quickly accumulate enough marks for a free service or a tangible discount.
- Combined cards are ideal for large retailers, restaurant chains, e-commerce sites, and other businesses with a diverse customer base and complex loyalty programs.
Where to order the best virtual cards in Ukraine?
The EfirCards team offers turnkey services for developing individual loyalty programs with electronic cards - from corporate design to integration with CRM and POS systems, ensuring maximum efficiency and convenience for customers.
And if you're looking for the fastest and easiest way to make discount cards for your business, try the ready-made EfirCards platform. Here you can create electronic loyalty cards for restaurants, retail chains, beauty salons, pharmacies, and other businesses. The platform supports discount, bonus, accumulation, cashback, and stamp cards, as well as flexible personalization, push notifications, and real-time analytics.
FAQ
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How much does it cost to order electronic loyalty cards for customers?
The cost of implementing electronic cards depends on the solution format. You can quickly launch a loyalty program on the EfirCards platform - with basic functionality for free or with advanced features by subscription from $30 to $99 per month. If you need an individual approach, unique design, flexible logic and integration with CRM and other systems, we recommend ordering turnkey development of loyalty cards. In this case, the budget is formed after a detailed analysis of the tasks and agreement on the technical specifications.
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How to add discount cards to iPhone?
The best way to conveniently and securely store discount cards on your iPhone is with the built-in Apple Wallet app. If you use EfirCards virtual cards, you can add them via a link or QR code.
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How long does it take to develop an individual loyalty program with virtual cards?
Using our ready-made solution EfirCards allows you to quickly gain access to creating virtual cards, and the development of an individual loyalty program will take an average of 3-4 months, but it will be your own branded system with a unique design and functions.
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How to choose the type of virtual card for business?
The choice of card depends on the goals of the loyalty program and the specifics of the business. To increase engagement and create unique offers, it is better to order store bonus cards. Discount cards are effective for stimulating repeat purchases due to a direct price reduction. Accumulator cards for the store are suitable for encouraging long-term activity. If you want to implement loyalty cards, order individual development of a discount system, our analysts will help you choose the best option.
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What factors affect the payback of a virtual loyalty program and how to calculate it correctly?
The payback depends on the level of customer engagement, increased repeat sales, reduced marketing and operational costs, and the long-term benefits of increased customer loyalty. This includes the cost of implementing digital discount cards, the scale of the audience, and the effectiveness of communications.
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Is it possible to order discount cards for a store with basic functionality and gradually expand it?
We can develop and implement a minimum viable product with key features, and then gradually introduce new capabilities - personalization, integrations, dynamic content. This approach reduces initial costs and allows you to test customer response. It is important to ensure gradual updates and inform users about new features to maintain trust and quality of service.
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Are there technical requirements and limitations for implementing virtual cards?
The official Apple Wallet and Google Wallet tools are suitable for working with virtual cards. It is important that your loyalty system can create and update cards, and is integrated with CRM and marketing services.
