Development of mobile apps for discount cards

Modern loyalty programs are an important part of a comprehensive digital system of interaction with the client and the main channel of direct, personalized communication. And the mobile application for loyalty cards turns this channel into an effective automation and growth tool that works 24/7. The buyer may not have a plastic card with him, but his smartphone is always with him. Therefore, he is always in touch with your brand: he sees his bonuses, receives notifications about special offers, participates in promotions, uses cashback - and does it conveniently, in one click.

EfirCards team offers services for developing mobile applications for loyalty programs that work as a standalone product or integrate into an existing system. We will develop an application for discount cards for iPhone and other smartphones based on our EfirCards application or individually - with full consideration of the specifics of your business, visual style and business logic. With us, you will receive not just an application of discounts and promotions, but a tool that increases customer engagement and returns, automates key loyalty processes - from accruing points to targeted push notifications.

A classic loyalty program without a convenient digital interface does not reveal its full potential. The modern customer expects instant access to bonuses, personalized offers and purchase history - right from the smartphone screen. And it is the mobile application that makes this possible.

Let's consider the reasons why a business should order a mobile app for a loyalty program:

• Constant contact with the customer. The discount card application is always at hand. With it, you can remind yourself, send push notifications, offer special promotions and form regular interaction without additional advertising costs.
• Increased engagement and repeat sales. When customers can conveniently track their rewards, they are more likely to participate in promotions and return for purchases. Built-in gamification mechanisms, personalized offers, and a tier system increase engagement.
• Digitalization and automation of processes. Accrual and write-off of bonuses, management of promotions, work with customer segments – all this is automated and eliminates manual work. This is especially relevant for chains, franchises and businesses with high transaction activity.
• Personalization of offers. Integration with CRM and analytics allows you to build individual interaction scenarios: offer one person a birthday discount, another a bonus for repeat purchases. This makes communication more accurate and effective.
• Brand image and loyalty. A modern, convenient and attractive iOS/Android discount card application is an element of corporate identity and customer care. It strengthens trust, sets you apart from competitors and makes the loyalty program part of the brand.
• Analytics and control. You get access to real-time statistics: who uses the app, how often they return, which offers work best. This data helps you adjust your strategy and make more accurate business decisions.

A successful loyalty program is not a discount aggregator, but a well-thought-out digital tool that makes the customer experience convenient and marketing accurate. Therefore, a mobile application for discount cards for an iPhone or other smartphone should be not only attractive, but also functionally rich.

Basic features of the discount program app

• A digital bonus card that replaces (but does not replace) a plastic card, where the customer sees their ID, barcode or QR code and uses it when making a purchase.
• Bonus balance and transaction history , detailed information about accruals and write-offs, bonus validity periods.
• QR and barcode scanner gives quick access to your account or automatic identification when making a purchase.
• Push notifications for instant notifications about new promotions, bonus accruals, individual offers or price reductions.
• Promotions and offers in the form of banners with terms, expiration dates, the ability to activate the coupon in one click and a "Participate" button.
• Personal client account with the ability to edit data, choose a communication method, manage message subscriptions, and collect analytics based on preferences.
• Search and map of the nearest points of sale – integration with geolocation to build convenient navigation through branches, stores or establishments with display on the map and route (important for network business).
• Integration with internal systems allows you to synchronize the work of all sales channels. All data about the client and his actions in the application can be transferred to CRM, ERP, POS or 1C.

• Personalized offers based on purchase history, behavior, and segmentation in CRM.
• Gamification, loyalty levels, challenges will make the app an interactive part of the customer experience. Tasks and goals, virtual rewards, point accumulation, quests and even mini-games increase engagement.
• Integration with Wallet allows you to add loyalty cards not only to the app, but also to Apple and Google Wallet - for convenience and use without launching the app.
• Feedback and support – direct chat with a manager, sending requests, and evaluating the quality of service.
• Integration with social networks and a referral system , thanks to which customers can invite friends through social networks and messengers, receiving bonuses for this.
• Built-in promo codes and coupons make it possible to activate offers and receive bonuses using special codes, which allows you to conveniently launch campaigns and promotions.

Our team will develop an application for your loyalty program with basic functionality or a large-scale platform with custom modules, AI analytics, and gamification. We connect the necessary integrations, implement corporate visuals, and build the logic of the loyalty program for your goals.

Not every business is ready for its own app right away – and that’s okay. But there are clear signals when a mobile solution becomes not just useful, but strategically necessary:

• You already have a loyalty program. If you use digital bonus cards, a mobile application for discount cards will be an extension of the loyalty program. A virtual card is always at hand, it is not lost or forgotten at home. And customers get the opportunity to check the balance, transaction history and current promotions at any time.
• Mobile traffic dominates. If analytics show that traffic from phones and tablets exceeds desktop traffic, it means it's time to move the loyalty system to the smartphone - where the customer's attention is.
• The desire to stand out from the competition. A mobile application for discounts is not only about convenience, but also about image. A modern, branded product with your logo and individual functionality makes the business visually and technologically stronger.
• The need for operational analytics and marketing flexibility. Through the app, you can launch promotions, conduct A/B tests, segment your audience, and adapt offers in real time.
• A large number of orders through the site. If you have active online trading or orders come mainly through the site, a mobile application for iPhone for discount cards increases the convenience of repeat purchases. Having downloaded and authorized once, the client will return to you in one click - without unnecessary transitions and data entry.
• Regular sales and repeat business. Food services, shops, coffee shops, fitness clubs, car washes - any business where a customer returns again will receive real benefits from the fact that the brand will "live" on their phone. The application icon on the screen reminds you of you every day and increases the likelihood of the next purchase.

This solution is especially effective when combined with CRM, accounting system, online payments and mailings. Android and iOS discount card application becomes part of a single automated customer service system.

If you want to maximize the effectiveness of your discount program, the best way is to have a custom app developed from scratch, taking into account your processes, goals, and audience characteristics. The advantages are obvious:

• unlimited customization options – every feature and interface fits your scenarios without any compromises.
• visual identity – colors, fonts, logo, style of illustrations and interfaces are adapted to the company's corporate identity to maintain recognition and strengthen the brand in the eyes of customers.
• Integration with CRM, POS, 1C, ERP and marketing platforms makes the discount card application for Android and iOS not isolated, but built into the existing digital infrastructure. This provides synchronization with the customer base, automatic balance display, purchase accounting and personalized offers based on data from your CRM or cash register system.

Where to order a mobile application for discount cards in Ukraine?

For those who already use our EfirCards platform, we can develop a mobile application based on this solution. We can also offer the development of an individual loyalty application from scratch - with custom functionality, integration and visuals for specific tasks - from a simple digital discount card to a complex omnichannel loyalty system with gamification and analytics.